Articles
Selling Franchises Simplified
by Suzanne C. Cummings
In January 2007, the FTC approved the first revision to the franchise disclosure rule since it was originated in 1978. Franchisors will find many of the changes to their liking...Read More »
Eliminating "Typo-squatting"
by Lindsey M. Straus
The Internet has led to an era of electronic commerce in which large-scale marketing activities can be undertaken for modest expense, and geographic boundaries count for very little. Read More »
UNDERSTANDING TRADEMARKS
The cornerstone of a franchise program is its trademark. Registering a trademark or service mark with the U.S. Patent and Trademark Office (USPTO) is the first step in protecting a trade name, services and products. Read More »
PR-A POWERFUL TOOL FOR FRANCHISORS!
Have you fully exploited the power of free publicity for your franchise? PR campaigns or press releases are often overlooked or under-utilized for launching or expanding a franchised business. Read More »
Copyrights Count!
Copyright protection is granted to "original works of authorship fixed in any tangible medium of expression" - that typically includes your operations manual, ad copy, website content and all literature you develop to promote and describe your business. Read More »
